Sportwheels Rewards Program - Terms and Conditions


*** IMPORTANT UPDATE - REWARDS PROGRAM ***

We are officially wrapping up and ending our current rewards points program.

GOOD NEWS
If you shopped with us between Feb 1st, 2026 and April 26th, 2026, you may have
points on your account available to use. All existing points can be redeemed until
June 30th, 2026.

Please be sure to use your points before that date. Our team will be happy to help check your balance or explain your reward options in-store.

EFFECTIVE APRIL 27th: No new points will be earned moving forward.

LOOKING AHEAD
We are excited to bring you new and improved customer offers
through email, social media, online promotions, and exclusive in-store specials in the
months ahead.

Thank you for support and understanding. 

__________________________

Official Rules & Regulations

Effective Date: Jan 27th 2026

Last Updated: Jan 28th 2026

Program Terms Summary: 
By participating in the Sportwheels Rewards program, customers agree to the full program terms. Program eligibility, rewards, and point values are determined at the sole discretion of Sportwheels.

  • Earn 1 point for every $3 spent (pre-tax). Points will appears on your account after 7 days from your purchase. Points expire after 2 years of inactivity, at which time any tier status also resets.

  • Redemptions can only apply to one item in a transaction. The item must meet or exceed the value of the reward being redeemed. 

  • Points have no cash value, cannot be transferred, and must be applied at the time of purchase, they cannot be added retroactively.

  • Rewards apply only to eligible merchandise. Some restrictions apply. Excluded items: Used equipment, trade-ins, custom/team sales, labour, select association apparel, specialty items, and some already discounted products may be excluded from earning or redeeming points.

  • Some redemptions are only redeemable towards the highest price item in the translation, and can not exceed the price of that item. At least one item in the transaction must exceed the total redemption value. 

  • Customers receiving volume pricing, team discounts, team accounts, staff pricing, sponsorships, or other preset discounts may not earn rewards unless purchasing at regular retail pricing.

  • Loyalty accounts are automatically created after an eligible purchase, and customers can track points, rewards, and referrals through the Sportwheels app.

  • Referral offers require a minimum qualifying purchase and are subject to program rules. Sportwheels reserves the right to modify or cancel the program or its benefits at any time without notice.

1. Program Overview

The Sportwheels Sports Excellence Rewards Program (“Program”) is a customer loyalty program that allows members (“Members”) to earn and redeem points (“Points”) when making eligible purchases at Sportwheels Sports Excellence (“Sportwheels,” “we,” or “us”).

Participation in the Program is free and subject to these Rules & Regulations (“Terms”). By enrolling, you agree to these Terms.

2. Eligibility

The Program is open to individuals who are legal residents of Canada and at least 13 years of age.

  • Associations, businesses, corporations, and groups are not eligible.

  • Family members may choose to pool points under a single account upon request.

3. Enrollment 

  • Customers can enroll in-store or online by providing a valid name, phone number, and/or email address.

  • Limit: one account per individual.

4. Earning Points

  • Members earn 1 Point for every $3.00 CAD spent before tax on eligible purchases.

  • Exclusions: gift cards, taxes, service fees, and non-merchandise items (such as Skate Sharpening & Pro Shop Service, Labour as listed in summary).

  • Bonus and promotional points may have different expiration policies (see Section 6).

5. Redeeming Points

Points can be redeemed for available discounts on eligible merchandise at the time of purchase.

Redemption conditions:

  • Points must be redeemed in available increments.

  • Points cannot be exchanged for cash, gift cards, or store credit.

  • Maximum redemption per transaction: 1,000 points unless otherwise specified.

6. Expiry and Inactivity Policy

  • Points may expire or be forfeited if:

    • A Member account has no earning or redemption activity for 24 consecutive months (inactivity).

    • The Program is terminated (with at least 60 days’ notice provided).

    • Bonus or promotional points may carry a shorter validity period (e.g., 30 days), provided this is disclosed at the time of issue.

  • Members are responsible for keeping their contact information current and consent to receive notifications.

7. Account Management

  • Members may review their balance in-store, via the Sports Excellence App or by request.

  • Sportwheels reserves the right to adjust points in cases of:

    • Returned or refunded purchases

    • Fraudulent activity

    • System errors

8. Disputes & Reinstatement

  • If points expire, are removed, or adjusted, Members may submit a written request for reinstatement to service@sportwheels.ca 

  • Sportwheels will review and provide a written response within 15 days.

9. Privacy

  • Information collected is used solely to administer the Program, communicate offers, and provide rewards.

  • Sportwheels does not sell or rent Member information.

  • For details, see our Privacy Policy as referenced below.

10. Changes & Termination

  • Sportwheels reserves the right to modify, suspend, or terminate the Program at any time with at least 60 days’ notice.

  • If terminated, Members will have 60 days to redeem available points.

  • Any material changes will be communicated via email, in-store signage, or on our website.

11. General Conditions

  • Points have no cash value.

  • Points are non-transferable, except as expressly allowed under family account pooling.

  • Misuse of the Program may result in termination of membership and forfeiture of points.

  • These Terms are governed by the laws of Ontario and applicable federal laws of Canada.

PRIVACY POLICY

1. Purpose of this Policy

Sportwheels Sports Excellence (“Sportwheels,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in connection with the Sportwheels Rewards Program (“Program”).

By enrolling in the Program, you consent to the practices described below.

2. Information We Collect

When you join the Program, we may collect the following information:

  • Contact Information: name, phone number, email address, mailing address

  • Account Information: membership number, username, password (if applicable)

  • Purchase Information: transaction history, products purchased, points earned/redeemed

  • Optional Information: date of birth (to provide birthday rewards), marketing preferences

3. How We Use Your Information

We use your information to:

  • Administer the Rewards Program, including tracking points and redemptions

  • Communicate with you about your account, rewards, and exclusive offers

  • Provide customer support and respond to inquiries

  • Personalize promotions, discounts, and event invitations

  • Meet legal and regulatory requirements

4. Sharing of Information

We do not sell or rent your personal information to third parties.

We may share information only in the following cases:

  • With trusted service providers who help operate the Program (e.g., database or email providers), bound by confidentiality obligations

  • If required by law, regulation, or court order

  • In connection with a merger, acquisition, or sale of assets, with appropriate safeguards


5. Data Retention

  • We retain your information only as long as necessary to administer the Program or as required by law.

  • If your account is inactive for 24 months, it may be closed, and associated data securely deleted or anonymized.

6. Security

We take reasonable measures to protect your information from loss, theft, misuse, and unauthorized access. While no system is 100% secure, we use industry-standard safeguards including password protection and restricted access.

7. Your Choices

  • Access & Correction: You may request access to, or correction of, your personal information at any time.

  • Opt-Out: You may opt out of marketing communications at any time by following the “unsubscribe” link in our emails or by contacting us directly.

  • Withdrawal of Consent: You may cancel your membership at any time. Points and benefits will be forfeited upon cancellation.

8. Children’s Privacy

The Program is not directed at children under 13. If a child under 13 enrolls without parental consent, we will delete the information upon request.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email, in-store notices, or on our website.

10. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or our practices, please contact: 

Sportwheels Sports Excellence
209 Sackville Dr. Sackville NS,
B4C2R5 Canada
902-865-9033
service@sportwheels.ca